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詳細資料ISBN：9781292102801 叢書系列：大學餐旅 規格：平裝 / 368頁 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介FOR INTRODUCTION TO HOSPITALITY COURSES EMPOWER TOMORROW’S HOSPITALITY LEADERS WITH A VISUALLY APPEALING, EASY, AND ENGAGING INTRODUCTION TO THE EXCITING OPPORTUNITIES IN THE MANY VARIED SEGMENTS OF THE INDUSTRYEXPLORING THE HOSPITALITY INDUSTRY HELPS STUDENTS ADVANCE IN THEIR CAREERS BY GIVING THEM A BROAD FOUNDATION OF HOSPITALITY INDUSTRY KNOWLEDGE PRESENTED IN A LIVELY, VISUALLY APPEALING MANNER USING ENGAGING FEATURES TO FACILITATE THE LEARNING PROCESS. LESS THEORETICAL AND MORE INDUSTRY-RELEVANT THAN MOST TEXTS IN THE FIELD, IT EMPHASIZES THE PEOPLE, COMPANIES, AND POSITIONS THAT MAKE UP THE HOSPITALITY INDUSTRY TODAY. MOVING BEYOND JUST RESTAURANTS AND HOTELS TO COVER ALL FACETS AND SEGMENTS OF THE INDUSTRY, IT INCLUDES NEW GROWTH AREAS SUCH AS EVENT MANAGEMENT, MEETING PLANNING, CRUISING, THEME PARKS, AND GAMING ENTERTAINMENT. THE FOCUS ON SUSTAINABILITY FEATURES CASE STUDIES ON PRACTITIONERS AND CORPORATIONS THAT ENGAGE AND INVOLVE READS AS THEY EXPLORE THE TRENDS IN THIS EVER-GROWING FIELD.本書特色 EXPLORING THE HOSPITALITY INDUSTRY, THIRD EDITION, FEATURES: ●UPDATED TRENDS TO REFLECT CURRENT DIRECTIONS OF THE INDUSTRY. ●UPDATED FACTS AND FIGURES INCLUDE CORPORATE FINANCIAL DATA, SOURCING FOODS LOCALLY, CRUISE FORECASTS, HOTEL AND LODGING DATA, AND MORE. ●NEW INDIVIDUALS SHARE THEIR STORIES AND CAREER PATHS IN THIS EDITION. ●NEW CORPORATE PROFILES SUCH AS MGM RESORTS, CARNIVAL CRUISE LINES, AND BLOOMIN’ BRANDS, INC. HAVE BEEN ADDED. ●LEARNING OUTCOMES HELP READERS FOCUS ON THE MAIN POINTS OF EACH CHAPTER AND GUIDE STUDENT LEARNING OF THE CONCEPTS. ●NEW REVIEW QUESTIONS, INTERNET EXERCISES, AND ACTIVITIES ARE INCLUDED. |
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資料來源：博客來
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